Archive - Fashion Strategy Weekly

FSW Conversations 10: Caroline Priebe of Driftless Goods

FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.

Apr 12 •

Jessica Quillin

26:25

The Value of Guided Content: A Brief Case Study of Maison Alaïa

FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.

Apr 9 •

Jessica Quillin

and

FSW Insights: Supra-Referentiality or Brand Archetypes and the Art of Luxury Storytelling (web version)

Why narrative brand archetypes matter for luxury and how to build them

Apr 8 •

Jessica Quillin

and

Content Readiness and the Case for AI in Fashion and Luxury

FSW argues for the notion of content readiness for fashion and luxury brands as a bellwether for the successful use of AI content tools at scale.

Apr 6 •

Jessica Quillin

and

FSW Insights: Supra-Referentiality and the Art of Luxury Brand Storytelling (download version)

Why narrative brand archetypes matter and how to build them

Apr 4 •

Jessica Quillin

and

March 2024

FSW Conversations 9: Kate Pankoke of Elaya Vaughn

FSW chats with designer Kate Pankoke about life after Project Runway, what it is like to run a fashion brand from Buenos Aires, and the allure of sexy…

Mar 29 •

Jessica Quillin

28:15

FSW Conversations 8: Vera Giusti of AGL

FSW chats with Vera Giusti, co-creative director of AGL, about her family's shoemaking legacy, how to take a modern approach to heritage, and the import…

Mar 22 •

Jessica Quillin

19:05

Curating Exclusivity: Luxury Experience as Content

FSW examines the art of curating exclusivity and questions whether luxury brands are stuck between a rock and a hard place regarding the increasingly…

Mar 21 •

Jessica Quillin

and

FSW Conversations 7: Gill Linton of Byronesque

FSW speaks with Gill Linton, editor-in-chief of Byronesque, about editorial e-commerce, obscure connections, and why Lord Byron was the original punk.

Mar 8 •

Jessica Quillin

38:17

FSW Conversations 6: Kate Sheldon of The Fashioneering Lab

FSW chats with Kate Sheldon, CEO of The Fashioneering Lab about her background in fashion, where the business of fashion is broken, and how she is…

Mar 1 •

Jessica Quillin

15:25

February 2024

FSW Insights: Luxury E-Commerce's Big Opportunity (web version)

FSW examines the impact of the unraveling of Farfetch and the opportunities and challenges it presents for the future of luxury e-commerce and content.

Feb 25 •

Jessica Quillin

and

FSW Conversations 5: Sasha Charnin Morrison

FSW sits down with fashion industry veteran Sasha Charnin Morrison, former Style Director of CBS Style Watch and author of "Secrets of Stylists."

Feb 24 •

Jessica Quillin

and

Sasha Charnin Morrison

36:30

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts