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Creating Content Strategy at Scale for Luxury, Part 2: Content Operations
In the second installment of this two-part series, FSW dives into the world of luxury content operations and discusses how to build a content operations…
 • 
Jessica Quillin
 and 
Bryce Quillin
Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy
In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…
 • 
Bryce Quillin
 and 
Jessica Quillin
FSW Conversations 10: Caroline Priebe of Driftless Goods
FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.
 • 
Jessica Quillin
26:25
The Value of Guided Content: A Brief Case Study of Maison Alaïa
FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.
 • 
Jessica Quillin
 and 
Bryce Quillin
FSW Insights: Supra-Referentiality or Brand Archetypes and the Art of Luxury Storytelling (web version)
Why narrative brand archetypes matter for luxury and how to build them
 • 
Jessica Quillin
 and 
Bryce Quillin
Content Readiness and the Case for AI in Fashion and Luxury
FSW argues for the notion of content readiness for fashion and luxury brands as a bellwether for the successful use of AI content tools at scale.
 • 
Jessica Quillin
 and 
Bryce Quillin
FSW Insights: Supra-Referentiality and the Art of Luxury Brand Storytelling (download version)
Why narrative brand archetypes matter and how to build them
 • 
Jessica Quillin
 and 
Bryce Quillin
3

March 2024

FSW Conversations 9: Kate Pankoke of Elaya Vaughn
FSW chats with designer Kate Pankoke about life after Project Runway, what it is like to run a fashion brand from Buenos Aires, and the allure of sexy…
 • 
Jessica Quillin
28:15
FSW Conversations 8: Vera Giusti of AGL
FSW chats with Vera Giusti, co-creative director of AGL, about her family's shoemaking legacy, how to take a modern approach to heritage, and the import…
 • 
Jessica Quillin
19:05
Curating Exclusivity: Luxury Experience as Content
FSW examines the art of curating exclusivity and questions whether luxury brands are stuck between a rock and a hard place regarding the increasingly…
 • 
Jessica Quillin
 and 
Bryce Quillin
FSW Conversations 7: Gill Linton of Byronesque
FSW speaks with Gill Linton, editor-in-chief of Byronesque, about editorial e-commerce, obscure connections, and why Lord Byron was the original punk.
 • 
Jessica Quillin
38:17
FSW Conversations 6: Kate Sheldon of The Fashioneering Lab
FSW chats with Kate Sheldon, CEO of The Fashioneering Lab about her background in fashion, where the business of fashion is broken, and how she is…
 • 
Jessica Quillin
15:25
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